Azerbaijan Tourism Incentives for B2B Tour Operators

Exclusive Partner Program — Azerbaijan

Purpose: attract global inbound operators and travel agents to channel their clients into Azerbaijan by offering strong margins, secure allotments, and cobranded marketing support — while ensuring seamless ground operations and high service quality.

1. Who This Program Is For

  • International tour operators and wholesalers sending tourists into Azerbaijan.

  • Destination specialists, niche operators (heritage, halal, ski/wellness, MICE, luxury FIT).

  • Online agencies and consolidators seeking API/portal access for Azerbaijan products.

Eligibility

  • Valid inbound partner license or proof of operation in source market.

  • Demonstrated volume or growth potential for Azerbaijan packages.

2. Commercial Structure (Net Rates & Commissions)

  • Net Rates for hotels, transfers, guided tours, attractions, and packaged itineraries (annual validity, with seasonal calendars).

  • Commission Range: highest commission is offered – that is included in net quoted price

  • Volume Bonuses: +1% at ~$25k, +2% at ~$50k, +3% at ~$100k inbound net value – bonus is given at the end of fiscal year

  • Destination Expansion Bonus: +1% if itineraries include at least one night beyond Baku (Gabala, Sheki, Shahdag, Lahij, Ganja).

  • Payment Terms: advance payment or 30day credit (for Gold/Platinum partners).

  • Multicurrency acceptance (AZN/USD/EUR) with rate protection window of 30 days from quote.

3. Tiered Partner Levels

Tier

Annual Net Sales

Margin/Bonus

Credit

ValueAdds

Silver

$0–25k

Base margin

Prepay

Digital sales kits, 24/7 ops support

Gold

$25–100k

Base +1–2%

15–30 days

Coop marketing funds, seasonal allotments, freesell windows

Platinum

$100k+

Base +3–5%

30 days

Dedicated account manager, VIP experiences, FAM trip seats

Marketing Development Funds (MDF)

  • Up to 50% cofunding for approved campaigns in source markets (ads, webinars, roadshows, influencer FAMs).

4. Exclusive Offers for Inbound Partners

  • Market Exclusivity: first rights to promote new Azerbaijan products (e.g., a Gabala wellness resort) for 90 days.

  • Private Label Departures: partner brand, our operations.

  • Seasonal Allotments at Baku and other major cities hotels, with releaseback policies.

  • FreeSell Periods for shoulder season.

  • ClosedUserGroup (CUG) Rates: net rates not visible to public, ensuring channel integrity.

5. AzerbaijanSpecific Selling Points

  • Visa Facilitation: eVisa available for most markets; our team provides assistance and reminders.

  • Regional Combos: extend packages to Georgia/Armenia; +1% crossborder bonus for itineraries ticketed with us.

  • Seasonal Highlights:

      • Winter: Shahdag ski + thermal spa
      • Spring/Autumn: Silk Road in Sheki, Lahij crafts, wine routes
      • Summer: Baku + Caspian coast, Gabala family holidays

Niche Segments: halal dining, wellness/medical, heritage tours, MICE packages.

6. Operations & Service Standards

  • SLA: quotations ≤6 business hours; emergency response ≤15 minutes (24/7).

  • WhatsApp Trade Desk for realtime updates.

  • Partner Portal for inventory, vouchers, invoices.

  • Voucher Delivery within 24 hours of payment.

  • NoWalk Guarantee: upgrades provided at our cost.

  • Licensed Guides, Insured Transport, and strict safety protocols.

7. Technology Options

  • API/JSON connections for live rates and availability.

  • WhiteLabel Booking Engine in your brand with integrated payment gateways.

  • Product Content Packs (images, descriptions in EN/RU/TR/AR).

8. Partner Enablement

  • FAM Trips: 1 complimentary seat per $50k annual inbound sales; discounted rates for new partners.

  • Training: sales kits, webinars, certification badges (Azerbaijan Specialist).

  • Launch Incentives:

      • Extra +2% commission for first 90 days.
      • 1 free night for every 10 pax in a group series.
      • Complimentary VIP airport fasttrack for premium bookings.

9. Sample Inbound Packages

.Heritage & Wine Trail (5N/6D)

  • Baku–Sheki–Gabala–Lahij; winery tasting + crafts workshop.

  • Groups 20+ enjoy 1:20 FOC policy.

10. Rate Integrity – Cancellation & FOC Policy

Strict CUG rate rules — no public display.

  • Force Majeure & Amendments: one free reschedule within 6 months – anytime cancellation based on force majeure situations – in normal situation no cancellation charges if before 30 days of arrival – however we try our best to work more for our B2B benefits and to protect maximum

  • Data Use: GDPRcompliant.

  • Groups 20+ enjoy 1:20 FOC policy.

11. KPIs & Reviews

  • Quarterly reviews of conversion %, average booking values, customer satisfaction (NPS- Net Promoter Score) and review Key Performance Indicators

  • MDF ROI reporting

12. Onboarding Steps

  1. Sign inbound B2B agreement & provide KYC (know your customer)

  2. Access partner portal/API

  3. First 90day promo plan

  4. Staff training & Azerbaijan webinar

  5. Launch campaign